The rueLife:Beauty


The Brands We Love

When it comes to beauty, when you find a ride or die product you just have to share it! So, we’re bringing you the cult beauty brands we’re totally obsessing over.

Winky Lux

Welcome to Winky World! The purveyors of luxury color makeup, Winky Lux is totally inspired by magic. Founded by Natalie Mackey, the collection is a line of color cosmetics made from the highest quality ingredients for a drug store price. All Winky Lux products are cruelty free, paraben free, phthalate free, non-toxic and heavily pigmented.

Our faves: The Unicorn Tear Glossy Boss & all the Flower Balms!


Blossom beauty is proudly made in sunny California. Blossom products are infused with real dried flowers and nourishing mineral oils. Blossom brings you natural beauty products that look as great as they smell.

Our faves: The lip gloss, perfume oil & cuticle oil

Honey Belle

Started in a home kitchen by Iris Cherng, Honey Belle’s goal is to generate health and self confidence by making natural and organic skin + body products affordable. The founder is a young woman who developed psoriasis as a college student. As Iris realized she wasn't able to afford most organic and natural products in the market, Iris started to replace her entire beauty regimen with natural homemade recipes. With both her parents as herbalists and doctors of natural medicine, the recipes are strongly inspired by the results of traditional herbs and remedies. To this day, Honey Belle designs and handcrafts each of our many products in our micro-factory in Southern California, and is committed to bringing healthy beauty and natural beauty to the world.

Our faves: The Sea Salt Facial Bar & lip balms

Plant Apothecary

Plant Apothecary is a design-forward organic skincare and bath line made from all-natural plant ingredients, modern aromatherapy & love! All Plant formulas are new twists on effective, time-honored traditional skincare and health remedies from all over the world.

Their unisex beauty and bath products are 100% free of petroleum, parabens, PABA, sodium lauryl sulfate, silicones and any other synthetic nasties–so you can lather up, moisturize, purify, de-stress, exfoliate and be well without worry.

Our faves: The MATCHA Antioxidant Face Mask, the GET HAPPY Body Wash & the REFRESH Organic Toning Mist