The rueLife: Style
Anatomy of the Jean
A new school year means new denim! This year we redesigned our jeans to look and feel better than ever. We rolled out stylish new washes (complete with sandblasting and faded looks), made our jeans even softer, and added moto details and zippers to the mix. We’ve got all the ripped and distressed details you want right now and of course—they’re the comfiest jeans you’ll ever wear—because really, is anything more important than perfect-fitting jeans?
Check out the anatomy of our new jeans and get ready to be #denimgoals.
Find Your Wash
Whether you opt to go light or dark, new fades and washes keep your style fresh! We wash and sandblast our denim for a genuine look and feel. Reach for darker washes for a dressier night out, medium washes during the week, and lighter washes for when you’re just chillin’ with the guys. No matter the occasion, we’ve got the season’s most wanted washes.
Rips & Stitches
We’ve added rips, patches, and stitching for that love ‘em, live in ‘em feel you won’t be able to get enough of. Shredding and distressing are reminders of that epic fall you took during your last road trip (that the guys reposted on Insta about a hundred times), while cool patches and extra stitching add a well-worn, been-in-my-closet-forever look we’re loving right now.
Zipper & Moto Details
You don’t have to have a motorcycle to get that edgy moto style. Rev up your jeans with zippers and moto-inspired details. Think added zippers along the front of your jeans, heavy stitching along the knees, and lighter stitching along the back.
Rivets & Buttons
When it comes to jeans, details are key. Our cool new rivets and buttons will turn up your look in no time and give your style some added edge. They also add a high-end feel to your denim (without dropping loads of cash).
Give your pockets a refresh with our new and improved design. We updated our back pockets with cool stitching to add a polished look to your jeans and give ‘em that designer feel.
Show us how you wear it! Post on Instagram or Twitter with #rue21!