The rueLife: Style
GuiltySoles x rue21
Nathalie Paris and Stassie Karanikolaou, fashion bloggers and friends in the Kardashian/Jenner circle
Here at rue21, we know that you should never feel guilty about treating yourself to fashion, especially at the time of year when it is most important to look your most gorgeous! That’s why rue21 recently partnered with GuiltySoles, a Pittsburgh-based women’s fashion footwear retailer. GuiltySoles is made up of a design team of strong individuals who is committed to a personal and passionate approach to fashion.
The GuiltySoles x rue21 partnership has been bringing exciting names into rue21 stores— most recently in Culver City, California.
Nathalie Paris and Anastasia Karanikolaou, both fashion bloggers and friends in the Kardashian/Jenner circle, arrived to the store on Thursday, December 8th. Within minutes, their social media followers flocked! The team members at rue21 Culver City loved having Nathalie, Stassie, and their fans at the store. Everyone had a fabulous time trying on GuiltySoles & rue product, holiday shopping, and posting on Instagram & Snapchat.
The most popular GuiltySoles products among Nathalie & Stassie’s social media followers at the event were definitely the Sonya bootie and the Lola lace up flat— totally fierce, totally femme footwear that are both perfect for any upcoming holiday gathering.
According to GuiltySoles exec Elaine Gaydosh, GuiltySoles and rue21’s combination of style and affordability makes the collab a natural fit. “Like rue21, staying on trend and focusing on quality and price is what GuiltySoles is all about. That's what makes our partnership so exciting!” says Elaine.
Also like rue21, GuiltySoles knows that social media is the perfect platform to connect—because we always want to be talking to and hearing from you! The event in Culver City was so successful because of social media, our awesome followers, and influencers like Nathalie and Stassie who put out killer content on YouTube, Snapchat, and Instagram about fashion.
“Between the expertise of rue21 and the freshness and ingenuity of GuiltySoles, we have a winning combination,” added Elaine.
When you take rue21 and add GuiltySoles, you don’t have to feel guilty for doing something you love – looking and feeling fabulous!