The rueLife: Culture
Last week at rue21, we were super excited to launch an exclusive pop up shop with Desiigner, breakout hip hop artist and performer!
The pop up shop includes black and white driven items including graphic tees and hoodies, dad hats, and coaches’ jacket— all select to rue21.
More than 250 fans eagerly lined up as early as three in the afternoon to meet Desiigner at a Meet & Greet event held at the Mall in Las Vegas on Friday, December 2nd—the event was scheduled to start at seven in the evening.
DJ Amanda Rose was spinning and two dancers from The Future Kings kept the crowd hyped up until the arrival of the rapper. Desiigner arrived on site and immediately got fans excited.
A Brooklyn native, Desiigner rose to fame for his chart topping single “Panda”. He wore the long sleeve white Desiigner graphic tee when meeting fans and members of the rue21 team, signing merchandise, and taking photos and videos.
Desiigner’s excitement was apparent as he interacted with the crowd and chatted with rue21 associates.
"rue21 in the building ya dig-- we’ve got the merchandise here-- come cop it,” Desiigner said to the crowd as he entered the venue.
Desiigner has been promoting the exclusive shop on his Instagram, and you can check out the line here.
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