ruebucks
ruebucks
earn it

Earn rueBUCKS in select stores and online from 11/16 - 12/24. Get $20 in rueBUCKS for every $40 spent during the earning period. Come back to redeem from 12/25 - 1/2.

redeem it

Redeem rueBUCKS in-store and online from 12/25 - 1/2. Earned rueBUCKS are redeemable for $20 off your $40 purchase. If you earn more than $20 in rueBUCKS, you can redeem them in increments of $20 off $40. See chart below for details. Some exclusions may apply.

wear it

Redeem your rueBUCKS on everything in the store and share your style. Use @rue21official and #rue21 to show us how you wear it!
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Need Help?

Give us a call at 866-533-4783. We’re available 7 days a week from 10 AM - 10 PM ET.

Promotion Details

Earn rueBUCKS in select stores and online Friday, November 16 - Monday, December 24, 2018. Redeem on your next purchase of $40 or more in-store and online from Tuesday, December 25, 2018 - Wednesday, January 2, 2019. Pre-tax and net of discounts. Includes regularly priced and clearance merchandise. Physical coupon must be turned in at time of purchase. Previous receipt must accompany coupon at time of redemption. Only original coupons will be accepted. Digital coupons will be applied via customer’s account. Not valid on gift cards or previous purchases. For one time use only. No cash value and not redeemable for cash. Cannot be combined with any other coupon or offer. Not valid for associate use. Some exclusions may apply. Return value of merchandise purchased with rueBUCKS subject to adjustment. Please see www.rue21.com/terms for rue21.com Terms of Use.

rueBUCKS FAQs

What are rueBUCKS?+

Our exclusive rueBUCKS program allows you to earn more special savings online and in stores. Use these rueBUCKS to come back and shop again because they’re good on all merchandise—including clearance! Some exclusions may apply.

How do I earn rueBUCKS?+

You earn $20 in rueBUCKS by making a purchase of at least $40 in-store and online during the earning period: Friday, November 16 - Monday, December 24, 2018.

Earning online: To earn rueBUCKS online, complete a purchase over $40 (pre-tax, pre-shipping and net of discounts). You earn $20 in rueBUCKS for every $40 spent per order. You must create an online account to save your rueBUCKS earned online.

Earning in select stores: To earn rueBUCKS in stores, complete a purchase over $40 (pre-tax and net of discounts). You earn $20 in rueBUCKS for every $40 spent per transaction. You may provide your email at the register for your rueBUCKS to be stored in your online account, or you may receive paper rueBUCKS.

How many rueBUCKS will I earn? +

You earn $20 in rueBUCKS for every $40 spent per transaction/order (pre-tax, pre-shipping and net of discounts) from Friday, November 16 - Monday, December 24, 2018, in select stores and online. Earn up to $200 in rueBUCKS per transaction. See the chart in Promotion Details for more information.

Can I combine my rueBUCKS with other coupons?+

rueBUCKS cannot be combined with any other offer, discount or promotional program except markdowns. They are redeemable for merchandise only. They are not valid on gift cards or previous purchases. Some exclusions may apply.

How can I receive reminders about my rueBUCKS? +

If you provided an email address in-store or completed a purchase online and made an account, rueBUCKS reminders will automatically be sent to your email.

If you have opted in to our SMS/Text program, you will receive text message reminders. If you would like to receive text message reminders and have not yet opted in, you can subscribe to text messages by texting rueBUCKS to 78321.*

You can also add your rueBUCKS card to Apple Wallet from a rueBUCKS email or your online account to receive reminders about rueBUCKS.

What is my rueBUCKS card and how do I add it to Apple Wallet? +

Your rueBUCKS card is a digital card that can be added to your Apple Wallet. It stores your rueBUCKS for easy access so you can redeem your rueBUCKS in-store.

My rueBUCKS balance in My Account is incorrect. Where are my rueBUCKS? +

Earned rueBUCKS will be added to your online account within 24 hours of your transaction or order. If your balance is still incorrect, please contact Customer Service. Please note, your balance may not be available on Tuesday, December 25, 2018.

Contact Us | Phone Number: 866-533-4783

I earned rueBUCKS in multiple transactions. How do I check my balance? +

Your rueBUCKS balance can be viewed in your account if you provided an email at checkout. Create an account or log in to your existing account to view your rueBUCKS balance. You will also receive an email with your rueBUCKS balance within 24 hours of each purchase if you provided an email at checkout. Your balance will be a total of all rueBUCKS earned from Friday, November 16 - Monday, December 24, 2018.

How do I redeem my rueBUCKS online?+

rueBUCKS can be redeemed in-store and online. Your cart total must be at least $40 (pre-tax, pre-shipping and net of discounts) to redeem $20 in rueBUCKS off your purchase from Tuesday, December 25, 2018 - Wednesday, January 2, 2019. When you earn more than $20 in rueBUCKS, you must redeem in increments of $20 off $40 during the redemption period.

If you earned rueBUCKS online, you must be logged into your account to redeem your stored rueBUCKS. You can view your rueBUCKS in My Account after logging in. Redeem your rueBUCKS in your cart by clicking Redeem.

If you earned paper rueBUCKS in-store, you’ll be able to redeem your rueBUCKS in your cart by entering the code on the back in the Promo Code field.

How do I redeem my rueBUCKS in-store? +

rueBUCKS can be redeemed from Tuesday, December 25, 2018 - Wednesday, January 2, 2019, in-store and online. rueBUCKS must be redeemed in increments of $20 off $40. Provide an associate with your email address or bring your paper rueBUCKS back to the store to redeem.

*SMS Disclaimer

By texting rueBUCKS to 78321, the rue21 customer agrees to receive up to 12 autodialed marketing text messages per month delivered to the phone number provided at opt-in. To unsubscribe, text STOP to 78321. For help, text HELP to 78321. Message & data rates may apply. Visit www.rue21.com/terms for Terms & Conditions or contact us. For rue21’s Privacy Policy, visit www.rue21.com/privacy.