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Here at rue21, our Company vision is to provide “Affordable fashion, Accessible to all.”  rue21 cares about all of our customers and is committed to facilitating and improving the accessibility and usability of our Website, (the "Website").  We want to ensure that our Website services and content are accessible to everyone, including individuals  with disabilities..  

To accomplish this, rue21, in partnership with leading accessibility vendors and consultants, is constantly making Website improvements and implementing technology that will enable and maintain greater Website accessibility.

Our digital accessibility compliance program includes designing, developing and testing the Website to comply with the W3C’s Web Content Accessibility Guidelines (WCAG) 2.1 Level A and Level AA standards. 


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible, some issues may be encountered by different assistive technology as the range of assistive technology is wide and varied. We appreciate your understanding.


If, at any time, you have specific questions or concerns about the accessibility of any particular web page on the Website, then please contact us by e-mail at or by phone at 866-533-4783 (Option 1). If you do encounter an accessibility issue, then please be sure to specify the web page and nature of the issue, and we will make all reasonable efforts to make that page or the information contained therein accessible for you. Thank you for visiting.