Sign up for rue21's Rewards program to earn points on all of your cute and trendy fashion purchases. Redeem points for cash back, plus get extra special member perks.


What is rue rewards?+

The rue21 rue rewards program (“rue rewards”) gives cool, new benefits to our customers who shop at rue21 online. When you join rue rewards, you can earn points for every purchase you make—with limited exceptions—and score sweet rewards, which can be used on future purchases.

How do I sign up for rue rewards?+

Joining rue rewards is quick and easy! Visit to join online. All you need to sign up is your:

  • first name
  • last name
  • phone number
  • preferred email address
  • (optional) month, date, and year of birth


Who can sign up for rue rewards?+

To join rue rewards, you must be a US resident and at least 13 years of age or older (see exception below for California residents). If you don’t meet these requirements, you will not be eligible for rue rewards. Score exclusive access rue rewards by creating an online account and agreeing to the rue rewards Terms and Conditions.

For California Residents Only: To join rue rewards, you must be a US resident and at least 16 years of age or older.

How will you use the information I provide through rue rewards?+

Your personal information is super important to us. We’ll keep your information confidential and secure. For more information, visit our Privacy Notice.

How many memberships can I have in the rue rewards program?+

You only need one membership per person to score all the best perks the Rue rewards has to offer! Your membership can’t be shared with friends, family members, or other employees. Please Note: Members can’t combine their points with other members’ points while participating in rue rewards. You won’t need to, though! This program is packed with perks as it is!

We reserve the right to cancel any membership or multiple memberships associated with multiple accounts as well as cause the individual to forfeit all points and rue rewards in a profile or across multiple profiles. See rue rewards Terms and Conditions.for details.

How do I subscribe to communications?+

Wanna be in the know? Just give us your email address and phone number when you join! You’ll be prompted to confirm both. You can also opt-in for text messages by checking the box that asks you if you’d like to receive SMS. You’ll instantly receive a follow-up message to confirm. Reply YES to opt-in to text messages and agree to accept the rue rewards Terms and Conditions.

How do I unsubscribe from communications?+

You can opt-out or unsubscribe from any rue rewards-related communications by following the opt-out/unsubscribe instructions listed at the bottom of all our communications, or you can Contact Us.

EMAIL: All emails regarding rue rewards have a link to allow you to unsubscribe. Click that link to unsubscribe or Contact Us. Please allow 20 business days after you opt out to no longer be emailed. Sometimes there are emails that are already in production.

TEXT MESSAGES: If you receive text messages from rue21, simply reply STOP to a text message to no longer receive those messages. Please allow 7 business days from the date you send STOP for those messages to no longer be sent to your phone. You can also text STOP to: 708-74.

Please Note: If you opt-out of communications, you will still continue to be a member of rue rewards, and you can still earn points toward rue rewards. If needed, you always have the option to cancel your membership (see below).


How are points calculated? How many points does it take to earn a reward?+

Simply shop online to earn points. For every $1 you spend (pre-tax and net of discount), you will earn 10 points. Once you score 750 points, you instantly earn a $5 reward that can be used on a future purchase online.

Are purchases online at rue21 eligible to earn points?+

Yes! You earn points on all purchases online, except on the purchase of gift cards and the use of merchandise credits.

How do I earn rue rewards?+

Once you score 750 points, you instantly earn a $5 reward that can be used on a future purchase online.

Depending on the total number of points you earn, you can earn rewards greater than $5, specifically when you spend $150 or more in a single transaction. Your earned rue rewards will be linked to your account.

To redeem online, log in or create an account at, then apply your rewards to your online purchase at checkout.

When do points expire?+

Your points will begin to expire after 18 months from the date they are earned.

If I stop participating in rue rewards, what happens to my points?+

Points become inactive 18 months after they are earned and can’t be reinstated or retrieved for future use.

What should I do if I’m missing points I should have received?+

Did you make a purchase and forget to provide your rue rewards info at checkout to earn points? No worries. Log in to your account at and access the rue rewards section. Here, you can add your receipt information to score the points you deserve!

If you still think you’re missing points and they weren’t posted or added to your account as anticipated, just Contact Us. Be sure to have your receipt(s) nearby so we can look up your transaction.

Help! I made a purchase, but I need to return/exchange. What happens to the points I earned if I make a return or an exchange?+

Ugh, bummer! Typically, points will be adjusted and/or removed from your account in the case of an exchange or return. If the return value is greater than your current point balance, your point balance could be less than 0.


How do I redeem my rewards?+

To redeem your rewards, simply fill your bag online with a purchase greater than your reward amount. If the value of your reward is greater than the purchase amount (i.e. if you use a $5 reward on a $4.68 merchandise total), the remaining reward value will be forfeited. When shopping online, your purchase amount must be greater than your reward value.

To redeem online, log in or create an account at, then apply your rewards to your online purchase at checkout.

Can I use my rue rewards to purchase gift cards?+

Ugh, sorry! The answer is no. rue rewards can only be used to purchase merchandise.

Can my rue rewards be converted into cash?+

Bummer, we can’t do that. rue rewards can’t be exchanged for cash.

How long does it take for rue rewards to appear in my account?+

Most points should appear within 24-48 hours of earning. Points earned for online purchases will appear in your account after your order ships. In some cases, it could take up to 7 days for points to appear.

When do rewards expire?+

rue rewards will expire on the date stated on the reward. Check your email, text messages or you can log in or create an account to view your reward details online.

How are rewards applied to my purchases?+

To redeem online, log in or create an account at, then apply your rewards to your online purchase at checkout.

Based on the number of points earned in a single transaction, you may earn more than one $5 reward—sweet! You can choose to redeem more than one $5 reward in any single transaction as long as you have them available in your account. The oldest $5 reward will be applied first toward new purchases as they cannot be used after they expire.

I made a purchase and paid using my rue rewards, but now I need to return. What happens to the rue rewards?+

You’re just not feeling your purchase anymore? No worries. You can easily make an even exchange without affecting your rue rewards, under most circumstances. When you make a return, you will be refunded the total amount of the purchase, minus your rue rewards. rue rewards are valid for a one-time use and will not be returned to you when you make a return. Sorry about that!


How do I check my point and rue reward balance?+

We make it super easy to track your balance and rewards! Just log in or create an account at to view your status, points, and reward balance. You can also check out any exclusive rue reward member offers and see other ways to earn points!

How do I update my personal information on my profile?+

You can update your profile online here.

How do I cancel my membership?+

If you choose to cancel your membership, simply Contact Us.

Please Note: All points balances and any eligible rue rewards will be canceled and no longer able to be redeemed. Please allow up to 30 days for cancellation to become effective.