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About Us

About rue21

We love making cool, casual clothes for the raddest people we know. It is our mission to provide the latest trends with an affordable price tag.

rue21 is different (i.e. we never stop moving!). We work fast so that we can bring you the newest styles that don’t exist anywhere else.

We believe that fashion should be fun and accessible to all. That jeans should be well made and worn just about everywhere. And that those endless nights you’ll always remember should be spent in clothes that make you look and feel great.

We embrace unexpected road trips, hitting the snooze button and living life to the fullest.

Who We Are


From social media to the latest street style, everything we do is inspired by you.


Fashion is a way to express yourself! We run from boring & gravitate towards playful new styles you’ll love.


As in—confident, fearless & always ready for the next great adventure.


Life’s about living in the moment! We keep things fresh by dropping new arrivals every day of the week.

Why Us?

Free In-Store Returns

Buy with confidence! We believe in our products and know you’ll love ‘em. If your purchase doesn’t work out, we offer free returns in our stores. If you can’t get to one of our locations, online purchases may be returned by mail.

It's All About You

We’re always connected. Whether it’s style inspo on Instagram, the latest trends on Pinterest or how-to vids on YouTube, we’re right there with you! We can’t wait to see your favorite looks. Show us how you wear it with #YOUinrue.