The Brands We Love
Beauty must-haves curated just for you!
The Shirt List: Bare-Shoulder Vibes
From LA to the Hamptons, it’s all about off-the-shoulder tops, swoon-worthy sleeves, and shirts for daze! Here are some of our faves: (Can you hear your wardrobe calling yet?!)
Sporty, Meet Pretty
Why sweet and sporty styles are our go-to combo.
THE NET-WERK: Fishnet is Back
We show you how to rock the most underrated 90s trend the right way!
The Shops Next Door
We sit down with the people who are taking our hometown of Pittsburgh, PA to the next level.
Will You Accept This Rose (Embroidery)?
Grunge gets a girly makeover.
The Grunge Edit: Trends You Oughta Know
This season we’re taking a new approach to grunge.
We're here showing you how to rock ‘em for your most stylish school year yet.
Anatomy of the Jean
Move over last year’s denim! This year we redesigned our jeans to fit better than ever.
Check out the anatomy of our new jeans and get ready to be #denimgoals.
#ThursdayTrends: Fashion for the Fourth
We all know that the go-to Fourth of July outfit is red, white and blue, but here at rue21, we are always switching it up!
Catch us here for some holiday weekend outfit inspo that goes beyond the Americana trend.
Summer 2017 in L.A
Here comes the sun! You have the right to remain relaxed.
From the street to the beach, this summer is about the #freedom2be
CURRENT HAIR MOOD: Super Beachy
Name one summer hairstyle more effortless than beach waves... we'll wait.
How Do YOU Style It? Introducing: Our Favorite & Essential Tees
No matter how wild your style, the tee is an essential part of everyone’s wardrobe.
What we’re most excited about this week? Our new line of favorite and essential tees! The favorite and essential tees build a solid foundation for any wardrobe, and the fresh new fits & fabrics always allow you the #freedom2be!
Behind the Scenes: Summer 2017 @ rue21
Check out exclusive behind-the-scenes footage from our summer shoot and be the first to snag this summer’s most unforgettable styles!
rue21 @ Coachella
We followed L.A. based actress Jen Levinson to Coachella for music, fashion, and fun vibes! After, we sat down with Jen for the scoop on all the highlights of this iconic weekend.
Matte Lips for Spring
The matte makeup trend is everything this season, but don’t go out and buy all new lipstick just because you’re having FOMO!
You can get matte lips in a few easy steps using your favorite shade and other beauty essentials we know you have in your arsenal.
2017 Prom Guide
Prom. There are so many details and plans to be made.
Who will you go with? What will you wear? How will you keep your hair in place?
It's a lot. We get it.
Consider your promblems solved! the rue21 prom guide is here to tell you what to wear, what kinds of flowers to take, and how to stay looking and feeling fresh all night long.
QUIZ: What's Your Festival Destination?
Love music, but overwhelmed by all your festival options? From Coachella to Electric Forest, consider this your official 2017 festival guide!
Take the quiz to discover your perfect destination for music, fashion, and culture.
Planning Your Perfect Paddy's Outfit
Shamrock Shakes. Spring Break. March Madness. St. Paddy’s Day is our idea of the perfect holiday during one of the best times of year. Whether you’ll be at school, partying with friends, or chilling at home, you’ll definitely want to get in the green spirit.
rueRoad Trip: Los Angeles
California dreamin! We took a trip to the sunny west coast.
Consider this your official guide for those can’t miss LA spots. We also have exclusive behind the scenes looks at our time at the Before I Fall premiere, in theaters now!
rueRoad Trip: Nashville
We love a good road trip. We find a lot of cool places on our fashion adventures and always want to share them with you. Our first stop? It’s Nashville aka Music City.
DIY Graphic Tees
Feel like your wardrobe needs a boost? We’ve got a quick DIY tee fix that will take your look from low to woah.
rueRoad Trip: Puerto Rico
Viva la Puerto Rico! We took a much needed Spring Break to Puerto Rico to warm up & brush off those winter vibes.
QUIZ: Who is your Style Icon from "Before I Fall"?
Are you edgy like Lindsay? Trendy like Sam? Take the quiz to find out!
Three Ways to Wear a Choker
Chokers are the greatest throwback since jelly shoes… but we’re still waiting for those gems to come back into style. They’re totally flawless, wherever your schedule takes you.
Metallic, woven and suede, these chokers work it all week long!
Sadie's Spring Style
We sat down with teenage charmer and star of A&E’s Duck Dynasty, Sadie Robertson, to talk about shooting her latest collection in Nashville.
She dished on her favorite coffee spot, what she’d wear for a night out in music city, and of course, what she loves most from her spring collab collection with rue21 and Wild Blue.
His & Hers Hoodies
The hoodie has never been so hot!
The Perfect Valentine
Even though Valentine’s Day is kind of a fake holiday, when pondering the perfect gift for the person who brightens your days, you gotta think long and hard.
Chocolate? I guess. Flowers? I mean… okay. But we know you. You got game! You can do more on this Hallmark holiday of holidays. Whoever you’ve got in mind for this special day— they deserve a lot of extra love!
Attention beauty addicts! We’re here this week giving tips & a tutorial about a make-up trend that has swarmed the industry.
Whether you are a contouring beginner or know it all and want to up your illusion and angle game, we have the steps for every level make-up artist!