rue21 is the fashion destination for fresh, fun apparel and accessories for girls and guys. We’re modern & trendy—while still affordable. From the newest trends to our signature brands tarea, rue21 etc!, ruebeauté! and CARBON elements, we let you step out in style and make every day a runway.
“rue” comes from the French word for “street” while “21” embodies the age that everyone wants to be! Inspired by the spirit and style of one of the best times in life, our store and web site are designed for those looking for fashion that’s modern, trendy and affordable.
Headquartered just north of Pittsburgh, PA, rue21 has nearly 1,000 stores in 47 states, not only in shopping malls but also in outlet and strip centers, allowing our customers to have access to the fashion-forward styles they crave.
rue21 is one of the fastest-growing fashion retail brands in the country. We offer the latest trends while staying affordable, so our customers don’t have to sacrifice style for savings.
rue21 brands include tarea (girls’ lingerie and yoga wear), rue21 etc! (girls’ shoes and accessories), ruebeauté! (girls’ fragrance and beauty) and CARBON elements (guys’ shoes and accessories). In select stores we also offer rueGuy, an expanded men’s department with a more male-inspired layout, design, and fashion selection.
etc! is for all the girls and their ever-changing style. This is the accessory world every girl dreams of filled with the trendiest jewelry, shoes, handbags, sunglasses, fragrance and so much more! Find the finishing touch for every look!
Love who you are in tarea, our signature line of lingerie and yoga wear. We feature bras, bandeaus, bralettes and undies in flirty and fun prints and comfortable, zen-inspired yoga pants so you can practice total life balance. Feel like the most confident you in pieces designed to flatter, flirt and flex with whatever your mood!
ruebeauté! is rue21’s irresistibly fresh and affordable line of the newest nail polish colors, luscious lip glosses, dramatic mascaras and more! Fill up your makeup bag with instant va-va-voom with the hottest shades, palettes and textures.
CARBON elements is the essential guys' accessory collection of classic and cool. Leave your impression in the hottest shoes, belts, hats, sunglasses, jewelry and more.
Introducing our new competitive edge in guys' fashion at a great value. With expanded store space and a larger selection, rueGuy is all about sharp, classic, cool style that takes its flavor from musical artists and celebrities. This is fashion that stays fresh and keeps up with your constantly upgrading style.