About rue21

About rue21


“rue” comes from the French word for “street” while “21” embodies the age that everyone wants to be! Inspired by the spirit and style of one of the best times in life, our store and web site are designed for those looking for fashion that’s modern, trendy and affordable.

Headquartered just north of Pittsburgh, PA, rue21 has over 1,100 stores in 48 states,  not only in shopping malls but also in outlet and strip centers, allowing our customers to have access to the fashion-forward styles they crave. 

rue21 is one of the fastest-growing fashion retail brands in the country. We offer the latest trends while staying affordable, so our customers don’t have to sacrifice style for savings.


rue21 brands include tarea (girls’ lingerie and yoga wear), rue21 etc! (girls’ shoes and accessories), ruebeauté! (girls’ fragrance and beauty), CARBON elements (guys’ shoes and accessories), and introducing our newest line, ruebleu Swim. In select stores we also offer rueGuy, an expanded men’s department with a more male-inspired layout, design, and fashion selection.


etc! is for all the girls and their ever-changing style.  This is the accessory world every girl dreams of filled with the trendiest jewelry, shoes, handbags, sunglasses, fragrance and so much more!  Find the finishing touch for every look!  


Style doesn’t have a size, so it shouldn’t have a limit in your closet. Introducing rue+, rue21’s collection of fashion-forward, plus size clothing, designed to fit and flatter you at every curve. Focused on the hottest trends and most flattering silhouettes, our exciting collection of plus size tops, bottoms, outerwear, shoes and more, launched to great success in stores and online November 2014.  


Love who you are in tarea, our signature line of lingerie and yoga wear. We feature bras, bandeaus, bralettes and undies in flirty and fun prints, and comfortable, zen-inspired yoga pants so you can practice total life balance. Feel like the most confident you in pieces designed to flatter, flirt and flex with whatever your mood!


ruebeauté! is rue21’s irresistibly fresh and affordable line of the newest nail polish colors, luscious lip glosses, dramatic mascaras and more! Fill up your makeup bag with instant va-va-voom with the hottest shades, palettes and textures.

CARBON elements

CARBON elements is the essential guys' accessory collection of classic and cool. Leave your impression in the hottest shoes, belts, hats, sunglasses, jewelry and more.


Introducing our new competitive edge in guys' fashion at a great value. With expanded store space and a larger selection, rueGuy is all about sharp, classic, cool style that takes its flavor from musical artists and celebrities. This is fashion that stays fresh and keeps up with your constantly upgrading style. CARBON SWIM, rue21’s line of guys’ swimwear, captures the coast in the hottest styles & patterns. Tackle cool waves and hot rays all summer long!



ruebleu is rue21’s new line of swimwear with a splash of young, fun energy. Designed in an array of cuts, styles and coverage with playful mix ‘n match prints, ruebleu is made for every kind of rue girl. Pair polka dots with tropical florals, or nautical stripes with some embellished bling. With ruebleu, summer is always calling!