About Us


Fashion plays an important role in the journey to self-discovery. Choose a style, make it your own. You’re an individual, and you need fresh, feel-good pieces that let you totally own it. That’s why we work to make the latest trends affordable and available to anyone. Our mission is to make fashion everyone’s playground.

rue21 is the largest fast-fashion growth retailer in the nation.

Headquartered just north of Pittsburgh, PA, we have over 1,100 stores in 48 states in shopping malls, outlets and strip centers. By working directly with the market, we can react instantly to produce new trends and must-have styles that don’t exist anywhere else.

We’re young, fun and fresh. We’re energetic and playful. We believe in changing things up while staying true to yourself. And we’re passionate about giving you a voice and the right to express yourself the way you want. It’s why we never stand still.

The freedom to be you is rue.


rue21 brands include rue21 etc! (girls’ shoes and accessories), rue+ (girls’ plus sizes), tarea (girls’ lingerie), ruebeauté! (girls’ fragrance and beauty), CARBON elements (guys’ shoes and accessories), rueGuy (guys’ expanded apparel selection) and ruebleu Swim (girls’ swimwear).


Every day is a new look. The rueGirl loves to switch it up and we’re right there with her in our accessory world, etc! Playful, fresh and fun, tell your style story with the trendiest jewelry, shoes, handbags, sunglasses, fragrance and so much more!


Style doesn’t have a size, so it shouldn’t have a limit in your closet. We believe confidence and empowerment go hand in hand with a perfect fit and a strong style statement. That’s why the rue+ plus size collection of tops, bottoms, outerwear and more, is designed to fit and flatter you at every curve.


Flawless style starts with a foundation you can’t always see. Love who you are in tarea, our signature line of lingerie. Featuring bras, bandeaus, bralettes and undies in fun and flirty prints, tarea fits as beautifully and comfortably as your own skin.


ruebeauté! is rue21’s irresistibly fresh and affordable line of the newest nail polish colors, luscious lip glosses, dramatic mascaras and more! Whether you’re after a fresh, feel-good glow or some fun party girl glam, bring out your true beauty with the hottest shades, palettes and textures.

CARBON elements

Take the lead in style with CARBON elements, our fresh, trend-focused guys' accessory collection. Whether your vibe is sporty, edgy or adventurous, stand out in the hottest shoes, belts, hats, sunglasses, jewelry and more.


The rueGuy wants to get noticed—and we’re all about making him stand out. With expanded store space and a larger selection, rueGuy promotes a confident, cool style that takes its flavor from musical artists, celebrities and sports. This is fashion that stays fresh and keeps up with wherever your next adventure’s headed. CARBON SWIM, rue21’s line of guys’ swimwear, captures the coast in the hottest styles & patterns. Tackle cool waves and hot rays all summer long!


ruebleu is rue21’s playful line of swimwear with a splash of young, fun energy. Designed in an array of cuts, styles and coverage with mix ‘n match prints, ruebleu is made for every kind of rueGirl. Pair polka dots with tropical florals, or nautical stripes with some embellished bling. With ruebleu, summer is always calling!